THE BRIEF

Client work from my time employed with Absolutely! Embroidery & More. Client wanted a logo design for their home detailing services. They were particular with the logomark not being too obvious in their industry and wanted something a bit more subtle than just home cleaning supplies (ie. mop, broom) With how different the brand’s name was compared to the local market, the inspiration to feature the acronym in the logo mark as the foundation of a house set a comprehensive identity with a sparkle on top to indicate cleanliness.