THE BRIEF

An opportunity that was presented to me during my time at Absolutely! Embroidery & More. My client, Pastor Chad, came into the business with hopes of rebranding his church. His main criteria was something clean and sleek that can fit with today’s modern aesthetic.

The logomark featuring the P character with a cross embedded into the negative space, creating a simple but effective vision of what the church represents: faith in oneself and in the lord.